What is Digital marketing ?

 

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

 

What are the channels available in the market to do effective digital marketing?

 

There are numerous channels available in the market for digital marketers,
Some of the best channels are listed below 👍

1. Affiliate marketing
2. Display advertising 
3. Email marketing
4. Search engine marketing (SEM) 
5. Social Media Marketing
6. Social networking service 
7. In-Game advertising
8. Online public relations 
9. Video advertising
10. Native Advertising
11. Content Marketing 
12. Sponsored Content 
13. Inbound Marketing
14. SMS Marketing
15. Push Notification

What is the role of Planning in Digital Marketing?

 

While we plan for digital marketing for any brand/individual/business/company/institute/organization we ensure to make a perfect-fit plan for better results.

First of all, we need to do planning, so let’s deep-dive into the planning phase.

In the marketing management, planning is the the first most important task for any digital marketer, It describes the first stage of forming a digital marketing strategy for the wider digital marketing system.

Now, let’s jump into the stages of planning, there are 3 stages :

1. Opportunity
2. Strategy
3. Action